The Today Show Pink Salt Trick: Does it Really Work? A Deep Dive into Himalayan Pink Salt’s Benefits and Uses
The Today Show, a beloved morning staple for millions, recently featured a segment highlighting a curious kitchen hack: using Himalayan pink salt to enhance the flavor and crispness of various foods. This “pink salt trick,” as it quickly became known, sparked widespread interest, prompting many viewers to rush to their local grocery stores to procure this vibrantly colored salt. But does it really live up to the hype? Let’s delve into the science and practicality behind this trending culinary technique.
What is Himalayan Pink Salt?
Himalayan pink salt, harvested from the ancient salt mines of the Himalayas, is a type of rock salt known for its unique pink hue. This color is attributed to the presence of various trace minerals, including iron oxide, which gives it its distinctive pinkish-red tint. Unlike table salt, which is typically highly refined and processed, Himalayan pink salt is often marketed as a less processed, more natural alternative, containing a wider array of minerals.

While the exact mineral composition can vary depending on the source, Himalayan pink salt generally contains trace amounts of minerals such as potassium, magnesium, calcium, and iron. However, it’s important to note that the concentration of these minerals is relatively low, and the impact on daily mineral intake is negligible compared to a balanced diet.
The Today Show’s Pink Salt Trick: The Details
The specific method demonstrated on the Today Show likely varied, but the general concept involved using Himalayan pink salt in place of regular table salt in various cooking applications. This often included sprinkling it on vegetables before roasting, adding it to marinades for meats, or using it as a finishing salt on already-cooked dishes.

The purported benefits highlighted on the show often centered around the enhanced flavor profile and purportedly crispier texture of the food. The coarser texture of Himalayan pink salt, compared to finely-ground table salt, is thought to contribute to this perceived crispier effect.
Does the Pink Salt Trick Actually Work?
The effectiveness of the “pink salt trick” is somewhat subjective. While the added minerals may contribute slightly to the overall taste, the difference in flavor compared to regular table salt is often subtle and may not be noticeable to everyone. The perceived crispier texture is more likely attributed to the salt’s coarser crystals, which can help create a more textured surface on roasted vegetables and other foods.
However, it’s crucial to remember that the mineral content in Himalayan pink salt isn’t a significant source of these nutrients in one’s diet. Relying on Himalayan pink salt to provide sufficient daily intake of minerals is not recommended; a balanced and varied diet remains the best approach to meet nutritional needs.

Beyond the Hype: Other Uses of Himalayan Pink Salt
While the Today Show’s focus was on culinary applications, Himalayan pink salt has other purported uses, some backed by more evidence than others.
1. Soaking Baths:
Adding Himalayan pink salt to a warm bath is a popular practice, often touted for its potential to soothe muscles and skin. While there’s limited scientific evidence to support significant therapeutic benefits, the magnesium in the salt may contribute to a relaxing bath experience.
2. Toothpaste:
Some individuals use Himalayan pink salt as a natural toothpaste. While it may have mild abrasive properties to help remove surface stains, it lacks fluoride, which is a crucial component for preventing tooth decay. Therefore, it’s not recommended as a primary toothpaste.
3. Cooking and Food Preservation:
Its use in cooking, as highlighted by the Today Show, provides a slightly different taste and texture compared to traditional salt. Its larger crystals may also improve the preservation of certain foods, especially when used as a dry brine.
The Bottom Line: Is Himalayan Pink Salt Worth It?
The Today Show’s pink salt trick is a fun and potentially flavorful way to add a touch of variation to your cooking. While the dramatic claims may be slightly overblown, using Himalayan pink salt can provide a subtly different taste and texture to your dishes. However, it’s essential to remember that it’s not a miracle ingredient or a significant source of essential minerals. A balanced diet and lifestyle remain crucial for overall health and well-being.
Ultimately, whether or not Himalayan pink salt is “worth it” is a matter of personal preference and budget. If you enjoy the flavor and texture it adds to your cooking, then it’s a perfectly acceptable alternative to regular table salt. But don’t expect it to magically transform your food or dramatically improve your health.
Frequently Asked Questions (FAQs)
- Is Himalayan pink salt healthier than regular salt? While it contains trace minerals, the nutritional difference is minimal, and regular table salt provides the same sodium content.
- Is Himalayan pink salt more expensive? Yes, it’s typically more expensive than regular table salt.
- Can I use Himalayan pink salt in baking? Yes, but be mindful of the coarser texture and potential impact on the final product’s consistency.
- Where can I buy Himalayan pink salt? Most grocery stores and health food stores carry it.